About Us

The History

REVOLUTIONISING MANUFACTURING AND BUILDING MATERIALS WITH ELASTA BRINGS FIRE RETARDANT AND WATER PROOFING PROPERTIES TO SO MANY APPLICATIONS.

EARLY YEARS

In 1987 Tony Burke and fellow chemical engineer Heinrich Steinberg met in Kuwait and It was here that they were introduced to a  Brazilian company called Clementia.  At the time Clementia had purchased the oil soaked sands in and around the wells at Sidibarini and over the next 2 years Heinrich and Anthony formed a solution which when added to the sand and oil created a revolutionary new fertiliser.

THE BEGINNING

Upon leaving the Gulf in 1995, Anthony returned to the UK but kept in contact with Heinrich.  Heinrich invited Anthony to Dusseldorf, Germany where he had formed a loans company for start-up businesses involved in oil and wax.  The building that Heinrich owned had a car park which was in a bad state of repair, no matter what they did to fill it, it never lasted.  While Anthony was there, he found a system using fine rubber chippings added to concrete.  This concrete was then added to the pot holes that remained in place for many years.

DEVELOPMENT

Upon seeing the success in Germany, Anthony engaged himself into finding a solution for the road repair problems seen across the UK i.e. potholes, cracks etc.  In the year 2000 Anthony had found the solution he was looking for, by using fine rubberized power from buffing’s sourced from aircraft tyres and adding to this his ingredients, Elasta was born.

TARMAC APPROACH

Tarmac, UK, were approached and shown that when Elasta was introduced to the manufacturing process , the bitumen melted at a temperature of 130 degrees which made a significant energy saving in manufacturing.  However, Tarmac decided to progress the idea with their own approach.

SUCCESS

Meanwhile, in Liverpool, Anthony had approach Huyton Asphalt with Elasta and together they arranged meetings with Liverpool City Council and the board of Cemex.  After impressing with the properties of Elasta, they allowed Anthony, at his own cost to tackle several potholes in the Woolton region of Liverpool  These potholes are still intact after 3.5 years, which proves beyond any doubt that Elasta does what it says and more.  It has since been used in applications worldwide in locations such as Kuwait, Netherlands, Spain and France and the story continues.